Valerie Christine Philco
I build frameworks, workflows, and systems that power high-volume campaign operations and elevate cross-functional execution.
The Ecosystem I Orchestrate
Systems I Build
Execution at scale requires infrastructure. Below are conceptual representations of the automation frameworks and governance models I design.
MasterFlow is a scalable automation framework that transforms a single campaign intake form into multiple structured, tactic-specific projects aligned to governance standards.
Marketing teams submitted separate requests for each tactic, resulting in duplicated setup, inconsistent structures, and delayed activation across 300+ monthly initiatives.
Converted manual setup into programmable infrastructure — an architectural pattern for governing and scaling campaign operations.
Automated intake-to-project conversion based on channel logic, selecting templates and generating projects with correct assignments.
Automated change-tracking for campaign date governance — captures previous state, compares values, and appends timestamped entries to an audit log.
Led enterprise implementation of Bionic to modernize media planning workflows with standardized data structures and reporting.
Executive Reporting & Visibility Systems
I design reporting frameworks that translate operational complexity into executive clarity across marketing portfolios.
Sprint-level resource allocation views for capacity planning and workload transparency.
Tracks intake origin, categorization, and status progression for governance oversight.
Unified campaign, budget, and milestone data in centralized executive panels.
Professional Experience
Education
Technical Expertise
About
A strategic systems thinker focused on building infrastructure that lets teams work with clarity and velocity. I operate at the intersection of marketing technology and operational design.
Systems should reduce friction, not create it. Visibility should be accessible, not buried. Operations should enable creativity, not distract from it.
I design frameworks that scale — from automated provisioning to governance that aligns teams cross-functionally.
Multilingual ability enables global marketing collaboration.
I enjoy visual storytelling and solving problems with structure and creativity.
→ View Personal ProjectLet’s Build Something
I’m always interested in conversations about systems architecture, marketing operations, and building infrastructure that scales.